Providing a time constrained customers a good quality food in a clean dining environment at a low price Offering Standardized menus, cooked In bulk In advance, kept hot, packaged, and available to take-out or dine in the restaurant.
Which one would you choose and why? This was evidenced by the expansion into Brunei, which was a success. The second option of opening a fourth store in Hong Kong is not as appealing as the New Guinea option.
The current inability of the current stores to immerse themselves into the culture in Hong Kong along with the operating issues need to be resolved in the current stores before opening a new one.
In addition, they could avoid high shifting cost from the Philippines to other countries. His three choices were to expand to Papua New Guinea, expand its current base in Hong Kong and Jollibee case essay to California, where there are a high number of Filipinos.
He should have adopted a quality over quantity approach when expanding Jollibee. He wanted too much too soon for Jollibee and that ended up hurting him and Jollibee in the end.
These are the inability to gain access to technology and specialized know-how, brand preference and customer loyalty, capital requirements, economies of scale, and strategically situated distribution channels. Rivals are somewhat equal in capabilities and opportunities, thus making the competition stiffer.
This strategy had potential to be successful if gone about the right way. He expanded too fast from November to December without a focused strategy.
New product-new market JFC could introduce new product develop targeting the foreign market. The new products that they had introduced in the Philippines could also be applicable to the international market. In New Guinea, Jollibee would get first movers advantage and the franchisee would put up the money to fund the project.
Some items which increase inefficiency should be removed from the menu. Being an early mover allowed Jollibee to select good locations and franchisees. In order to succeed in this endeavor, the franchisee will need to understand what is expected so there are no disagreements and the locations will need to be chosen with nearly no errors.
Question 3 When Noil Tingzon took over as General Manager of the International Division of Jollibee, he immediately faced three options that would shape the future of Jollibee.
But these do not show the whole picture of his strategy implementation. The chaotic strategy of investments unsupported by proper research failed costly for the company. Pizza Hut was an international brand that was very different from Jollibee in almost all aspects. How was Jollied able to develop a dominant position in the Philippines?
Increase depots in the domestic and other countries JFC could establish additional depot near Jollibee stores. Opening restaurants in Papua New Guiana. Lots of analysis of store locations, the number of stores needed to make the expansion profitable, cultural problems and franchisee options would need to be done as well.
They did not incur any debt or accrue any interest in the process of growing. There are merely three fast food stores that are poorly managed and had recently severed ties with an Australian chicken franchise.
In order to cover the costs in the new market, three or four stores would need to be opened. Question 1 Jollibee was able to build its dominant position in fast food in the Philippines for a number of reasons.
With a large Asian contingent, including Filipinos, in California the base may be there. There have been many ups and downs in the process of international expansion both inside Jollibee and from outside forces.
However, opening a fourth store in the suggested area would improve the awareness of Jollibee in Hong Kong, allowing locals to become more familiar with the brand something that may boost the revenue of all the stores in Hong Kong.
Such a measure will ensure the freshness and high quality of the products that they will deliver to the international stores. That is for JFC to be able to have ready knowledge about the external factors governing the country. The stage is set to have another Brunei type success, if the correct partners are selected.
Jollied follows a formal process for entering new foreign markets. The first of the expansion strategies was to target areas where there were large Filipino populations working. It was a David vs Goliath situation in terms of resources and experience.
What are the core elements of his strategy?The Jollibee case study should be appealing to many candidates given the familiar nature of the product.
Although very little is known about the brand, given the recent ‘silent’ entry into the Singapore market without much fanfare, we all know should be familiar with how the fast food industry operates.
Jollibee was established by the Tan family inoriginally as a family-owned ice cream parlor in the Philippines, but quickly made the jump into the fast-food market due to the oil crisis of – an environmental factor which would have caused the price of ice cream to double.
Jollibee Corporation Case Study Essay. The case gives an idea about how the competition influenced Jollibee’s strategy, both domestic and international - Jollibee Corporation Case Study Essay introduction.
Jollibee,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global. The case gives an idea about how the competition influenced Jollibee’s strategy, both domestic and international - Jollibee Corporation Case Study introduction.
Jollibee,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global.
Below is an essay on "Jollibee Case" from Anti Essays, your source for research papers, essays, and term paper examples. 1. On what resources & capabilities did Jollibee build its market position in the Philippines?
Problem Statement: The newly appointed head of International division Mr Manolo.P. Tingzon is pondering into three key opportunities that the firm Jollibee Food Corporation facing whether to enter the small PNG(Papua New Guinea) market where it will be a first mover, to expand into Hong Kong where is an existing base but the local people doesn’t like Jollibee’s Philippines-based fast food.Download